A budget planning meeting made my jaw drop. Here's how it went. Clear business growth objectives had been issued from the top. Ambitious sales targets as always, had been set, but seemingly, with little understanding of how they would actually be achieved. The sales guy looked nervous, the team were already stretched to the max and big contracts never fell out of the sky. So, after much thought, data gathering, market segmentation and targeting, the marketing team duly prese

In the corporate and compliance landscape, terminology carries immense weight. Yet, two of the most frequently used terms in risk management, procurement, and quality assurance are routinely mixed up: "Accredited" and "Certified." It is exceptionally common to hear executives confidently declare that their organisation is "ISO 9001 Accredited" or that they only work with "ISO 27001 Accredited vendors." While the intent behind these statements is clear, the terminology is tech

Fractional marketing refers to the practice of hiring marketing professionals on a part-time or project basis. This model is particularly beneficial for B2B companies that may not have the resources to maintain a full-time marketing team. By leveraging fractional marketers, businesses can tap into specialised skills and knowledge tailored to their specific needs. Benefits of fractional marketing Cost-effective solutions Hiring a full-time marketing team can be expensive, es